With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America's largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.
TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation (SC), one of Japan's major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.
National Tire Wholesale (NTW) is seeking a talented and data-driven Marketing Analytics Manager to lead our marketing analytics efforts and provide valuable insights to drive informed business decisions. As the Marketing Analytics Manager, you will be responsible for gathering, analyzing, and interpreting marketing data to optimize our marketing strategies, improve customer acquisition and retention, and enhance overall marketing performance. This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.
Reporting to the Director of NTW Marketing, the NTW Marketing Analytics Manager will lead the collection, analysis, and interpretation of marketing data from various sources, including website analytics, social media, email campaigns, online advertising, and customer databases.
This role will be a Hybrid work environment.
TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.
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