E-commerce Google Media Buyer ( Account Manager) Job at Activate Talent, Austria

cml4T1RjVDVCa1NCUDdZd1JPT1JVbkpH
  • Activate Talent
  • Austria

Job Description

Company Overview:

This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape.

Summary of the Role:

We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google’s advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients

Campaign Strategy and Planning:

  • Develop comprehensive media buying strategies tailored to client goals and objectives.
  • Conduct market research and competitive analysis to inform campaign strategies.
  • Create media plans and budget allocations based on client requirements and industry trends.

Campaign Management:

  • Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc.

  • Implement keyword research and audience targeting strategies to enhance campaign performance.

  • Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.

  • Performance Analysis:

  • Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools.

  • Generate regular performance reports and insights to share with clients and internal teams.

  • Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.

Client Communication:

  • Serve as the primary point of contact for clients regarding Google Ads campaigns.
  • Provide strategic recommendations and updates on campaign performance and progress.
  • Collaborate with clients to understand their needs and align campaign strategies accordingly.

Collaboration and Coordination:

  • Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.

  • Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.

  • Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices.

  • Budget Management:

  • Monitor and manage campaign budgets to ensure effective allocation and spending.

  • Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.

Requirements

  • Must Haves:

    • Proven experience as a Media Buyer, Digital Marketer, or similar role with a strong focus on Google Ads.
    • Google Ads Certification (Google Ads Search, Display, and Video certifications preferred).
    • Proficiency in Google Analytics and other relevant analytics tools.
    • Strong analytical skills with the ability to interpret data and generate actionable insights.
    • Excellent communication and presentation skills.
    • Ability to manage multiple projects simultaneously and meet deadlines.
    • Creative problem-solving skills and a proactive approach to campaign management.
  • Preferred Skills:

    • Experience with Google Tag Manager and other tracking tools.
    • Knowledge of SEO and content marketing strategies.
    • Familiarity with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

Job Tags

Remote job,

Similar Jobs

Sporting Kansas City

Video Editor & Producer Job at Sporting Kansas City

 ...Position The Video Editor & Producer for Sporting Kansas City is a key contributor within the Creative and Brand Team, responsible for crafting engaging video content that brings the clubs identity and stories to life. This role supports all areas of the organization... 

Kroger Supply Chain

LOGISTICS/SUPPLY CHAIN ACCOUNT MANAGER Job at Kroger Supply Chain

 ...and service-oriented organization required to manage division-specific projects and represent the voice of the customer at the Supply Chain (SC) leadership table. Act as the primary liaison for divisions; representing the divisions' specific needs related to Supply Chain... 

Saransh Inc

Java Backend Developer with Python and AWS Job at Saransh Inc

 ...and Aurora DB Implement IAM, KMS , and security best practices Build and manage data pipelines and integrations with Databricks Implement application logging, monitoring, and alerting using tools such as Splunk, Dynatrace, and CloudWatch... 

Alliant Energy

Line Mechanic Journey or Apprentice Job at Alliant Energy

 ...reimbursement and paid time off. This role may be filled at the Apprentice or Journey level dependent upon qualifications. Training...  ...be required to be certified to apply herbicides Must have mechanical skills, ability to work in a team setting, capable... 

Dane Street, LLC

Board-Certified Neuropsychologist Job at Dane Street, LLC

 ...Dane Street is expanding our physician panel! We are seeking a skilled and board-certified Neuropsychologist in Vail, CO to join our team for Independent Medical Examinations (IMEs). This role offers flexible scheduling, allowing you to select or decline assignments based...